Turning data into insights into action

Stephanie Myers, Senior Vice President for Customer Experience at Prudential Singapore facilitated a roundtable discussion on ‘Turning data into insights into action’. with delegates at the 2017 CXO Leaders Summit Singapore.

The discussion focused on how brands are faced with a flood of constant qualitative and quantitative data from social, search and other digital sources. The discussion delved into how to use this always-on data to spot opportunities to engage with increasingly digital consumers and stay close to issues around brand or products or categories.

Other points raised put a spotlight on how other brands are transforming data – particularly unstructured social and search data – into relevant and actionable insights and what frameworks or processes are being used to go from insights into strategies and tactics and by using Google search patterns and social media word clouds real business value can be provided back to stakeholders.

Stephanie is the Senior Vice President of Customer Experience at Prudential Singapore. She is responsible for transforming HSBC’s approach to digital marketing in Singapore, with a focus on brand content, social media, mobile innovation and search. Stephanie is a dynamic leader with over 15 years’ experience helping global brands respond competitively to the realities of the new media landscape. After a career working with blue-chip brands at leading advertising agencies including J. Walter Thompson, FCB and Publicis, Stephanie will speak at the upcoming CXO Leaders Summit, 20:20 Customer Experience in Financial Services and the Asian Banking Forum. She was a judge for the 2016 Mob-Ex Awards and is a past contributor to industry publications including The Drum, Campaign Asia-Pacific and Marketing Magazine.

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