Alvin Wong, Regional Director – SEA and Matthew Joyce, Country Manager for Australia and New Zealand for DataXu talked to delegates at the 2017 CXO Leaders Summit Singapore about how to ‘Crawl, Walk, Run with Cross Device’. The focus was on the challenges marketers face when it comes to measuring mobile and its impact on their marketing strategy.
The pair discussed how DataXu’s OneView technology bridges the identity gap across devices and builds a single, comprehensive view of a consumer’s path to purchase and the benefits OneView technology provides marketers including a holistic view of each consumer and comprehensive targeting across all devices. They highligtes the results would deliver increased reach and scale, stronger performance through better targeting delivering better results and improved conversion visibility which measures results across all devices. As a result the path to purchase insights allow for an insight into the true consumer path to purchase.
Alvin is the regional director for South East Asia for DataXu and has more than 15 years of media and technology sales experience in print, broadcast and digital advertising across APAC markets. His extensive knowledge and broad understanding of both traditional and digital media, has enabled him to provide invaluable insights and advice to clients and partners he works with. At DataXu, Alvin is responsible for partnering with media agencies and brands to help them better understand their consumers through Marketing Analytics, and leverage DataXu’s Programmatic Marketing technology to improve marketing ROI and customer engagement across multiple channels and devices.
Matthew is the Country Manage for Australia and New Zealand at DataXu. He has a long career helping clients make the most of their digital marketing dollars, underpinned by education and a drive to make returns for his marketing clients. Since 2014, Matthew has successfully launched DataXu into the Australian market, helping many marketers and their agencies navigate the programmatic media space and find incremental benefits for their businesses.
Prior to DataXu, Matt founded and launched an independent data company in Australia and successfully ran digital departments at Australia’s largest Independent Agency and other major international agencies in both Sydney and Melbourne in the Australian market. He has a history of making strategic decisions that have heavily influenced the Australian Digital market. Matthews experience spans automotive, FMCG, Finance, Gaming, Telco and Travel.